Why all
this fuss about Cricket being in the limelight???
Since last few years, there is a lot of fuss in India saying
that Cricket is a very much hyped game and the only game in limelight in India.
Many big names in the journalism industry keep on writing articles as to why
not any other game and why only cricket?
According to me, what is wrong in Cricket being the only
game in limelight in India? Cricket is a game which is easily accessible to
each and every kid during childhood. It is a game attached with both the mass
and the class. Ever seen a middle class or a lower middle class kid playing
Tennis, Snooker or Golf on his society streets?
Cricket is the only game that a kid plays and as he grows
up, his love for the game continues, hence he hypes or pushes this game into
the limelight. Yes, there are other games also which are commonly played which
include Badminton or Carrom etc. But ever seen TV coverage of these games as
frequent as Cricket? No. Cricket has a connect with the lives of Indian
audience.
Now if something is not covered on TV or in the print media,
how would one be aware about the tournaments and schedules of that particular
game or how will one have knowledge about that game itself?
Yes, I do agree that like Sachin Tendulkar or MS Dhoni in
Cricket, we have other high performers and famous players also. For eg. Take
Vishwanathan Anand, who recently won the Chess World tournament, but do you
expect an average minded person to learn or develop interest in Chess. Its not
at all possible.
Take Saina Nehwal, she recently won the Indonesian Open for
the third time, but many of us who love watching or playing Badminton never
knew the schedule of the tournament.
There have also been sporting legends in these games who
have gained a lot of popularity and has given a brand image to their respective
sport. Take Major Dhyan Chand or P.T. Usha for an example. There was a time
during Major Dhyan Chand era that hockey was the most famous sport in India.
But did hockey, hockey federation or players save this image of hockey? Of
course not. There may be many reasons for the same but degradation of the sport
has been there, which is a practical fact.
Cricket as compared to that has been always routed in the
hearts of Indian fans since ages. Now if a sport is able to dominate the Indian
sports viewer crowd, what is wrong in that??? Why do people have problems with
that?
Another factor which keeps someone linked to the sport is
the performance by the sportsmen. During the last hockey world cup which was
hosted in Delhi, we had lots of awareness and promotions being done by private
players also. This had in fact created hype about hockey as well as the
tournament gained good viewership. But the Indian hockey team disappointed with
just 1 win in the entire tournament and it was difficult to again gain the same
viewership in the next hockey tournament.
Cricket as compared to this has good sportsmen, who perform
better in their tournaments as compared to other sportsmen. Yes, we do have
looses series after series in Cricket also, but that is not the regular status
which is the case in other sports.
We have not to blame the satellite television providers for
this as; they are here to do business. They will telecast what has TRP or what
can give them maximum revenues. If IPL gives them more TRP then Indonesian Open
or the Chess World Tournament, no doubt they will telecast IPL.
If there is someone who can do something on this, it is the
media. They can spread a word of awareness for other games which in turn would
generate the interest of the Indian audience. But this group of people are busy
in writing or showcasing what has maximum readership or viewership. Now a day,
writing an article which has a headline “NO CRICKET” gains readership, hence
authors and reporters who were once the most trusted and the most acknowledged,
have turned into writing articles which excite people against cricket.
Even if there are people who are promoting other games there
is no media coverage on the same. Just to describe a recent event, Shah Rukh Khan has shown interest in
purchasing one of the Indian Football club, but there has been very less
coverage of this event as compared to what Shahrukh does during IPL matches,
what kind of alcohol does he consume to celebrate the victory and things like
that.
My message to such media content writers is that, by writing
such articles you can fool us and make us non-cricket viewers but you might
also turn down sports viewers. As after Cricket we would not have any other
option in sports left.
Hence instead of turning down Cricket, why don’t you educate
us about other sports and develop our interest in other sports also. If in case
an interest is developed, we would surely start having satellite coverage for
these sports. If in case there are satellite coverage, there would be
investments pouring down in the sport which would further develop the sport and
the sportsmen.
Hence,
instead of turning down a sport, why is not another sport being promoted to
build an option for the sports loving crowd of India.
I totally agree with You Chirag. Attempts are definitely made by the media to cover other sports equally. But then, Cricket has grown with different versions and Legends' involvement in social causes and its linking with Bollywood etc. Media can easily have a news surrounding the game of cricket. Football and Hockey can also be made more interesting if players like Baichung Bhutia and Dhanraj Pillay respectively take some initiatives to make the games more popular. Media are ready to back them no doubt..........
ReplyDeleteYes!!! very well said Prashy.. Perfectly right...
ReplyDeleteI dont think Media is ready to highlight other sports than cricket. Because Cricket has also got the glamour quotient nowadays which no other sports have as of now. Also people's knowledge of other sports is very much less. Thats why they dont watch them on tv which again leads to the fact that less advertisements for them. There is also the business factor involved in this kind of scenario.
ReplyDeleteWell said. I agree that other sports too need some promotion. Being a girl i always wondered as to what did guys find so interesting in cricket. But then i started watching it and it was addictive. LOL But the fact is cricket is not what it used to be some years back. According to me IPL killed it all. Media is such a powerful medium in our country. They should promote other sports besides cricket.
ReplyDeleteYes Harshee!!! totally agree with your comment that Cricket is not what it used to be earlier.. Very well said.. But somehow, I again find Media's fault in this.. If they had not attached glamor to cricket.. May be the cricketers would just be playing the game instead of going into name and fame.. Its like two sides of the coin thing...
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